18 Sep, 2010
K-Mart recently began posting customer video game reviews on store shelves. Because of limited space, each review is confined to a set amount of characters so the store encourages potential reviewers to be brief. The store chain also reserves the right to correct grammatical errors but promise they “won’t change the meaning of what you say.”
To encourage well-written reviews, a rewards program has been set up. If you contribute five reviews, you get a $5 K-Mart gift card and for any additional reviews you are entered into a drawing for a $500 gift card.
This is a step in the right direction for retailers. By allowing feedback from gamers, the casual crowd now have a more objective insight into what they’re purchasing. We all know how misleading a game’s boxart can be, sometimes including obscure recommendations from questionable sources.
Are these reviews really limited to just two or three sentences though? The review for Red Dead Redemption literally reads: “You’ll hunt and search for treasure in a world teeming with danger. One of the best games of 2010.”
The review for Lost Planet 2 is even shorter: “An amazing experience that leaves an impression few games do.”
For those who are wondering if there are any reviews that mention a game’s shortcomings, there actually are a few.
Here’s a snippet from NCAA 2011′s review: “The graphics are polished and the characters look more limber than ever. The controls are easy to use. The voiceovers are excellent, but can get repetitive.”
And the Crackdown 2 review: “Is this a revolutionary next step in the franchise? Probably not. But Crackdown 2 still shines on its own with more intense battles.”
Have any of you guys submitted a review yet? I’m thinking about submitting a review for Other M.
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