12 Sep, 2011
When Microsoft decides to put its marketing muscle behind a title, it is hard to miss the fireworks. Gears of War 3 is getting the royal treatment when it comes to plans for its midnight launch. Starting with its big premiere in New York City at the Best Buy Theater where you will not only be able to get the game at midnight, but it will be a star-studded event hosted by Aisha Tyler and with a performance by Big Sean. That scene will also be shown live on GameTrailers TV with perennial host Geoff Keighley.
Other launch events inlcude a huge shindig at the Microsoft Store in Bellvue, WA, where Phil Spencer from Microsoft Studios will be there along with free giveaways for the first 100 people in line. Giveaways will also occur at all other Microsoft Stores in the US for the first 100 people that show up in line for a midnight launch.
It is not just the US, as the GAME Flagship store in London will have giveaways throughout the evening, and more midnight launch events will occur in Mexico, Signapore, Canada and so many other countries. No matter where you live, you will be hit with an onslaught from the Gears of War 3 marketing machine.
Check with your local outlets to see what they are doing and get in on the action if you are a Gears of War fan. And sorry people, Ice T will not be performing with Bodycount, and to be honest, that is probably a good thing.
Recent Comments