Second Creative Director of Assassin’s Creed Leaves Ubisoft
When Patrice Desilet, the original creative director for Assassin’s Creed, left for THQ in 2010, fans thought all was lost. Then Alexandre Amancio stepped up to the plate.
Now it’s Amancio’s turn to take his leave of Ubisoft to pursue a career in advertising. Amancio, who first joined Ubisoft in 2005 and has previously done work on FarCry 2 as art director, said earlier this week that he’ll be taking the role as Chief Creative Officer at Cossette, a marketing company based out in Quebec City, Canada.
“Video games and advertising have may common elements,” said Amancio. “In both industries, we are always looking for new ways to engage the consumer to the brand. In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies.
“The game is no longer just a game, it’s a community, relations between players, and the brand.”
We’re starting to think that Assassin’s Creed might have some sort of curse, as this is the second creative director to leave. Who will be next in line?