Bungie Co-Founder has Big Plans for New Mobile Studio
Alex Seropian, co-founder to Bungie Studios, has some pretty big plans for the mobile gaming scene. He wants to focus on core-audiences, and that’s already sounding like a welcome change.
Named Industrial Toys, Seropian said that he wants his studio to take the mobile gaming industry away from “inferior gameplay, graphics, and…elementary mechanics,” something that it’s notorious for. At Industrial Toys, Seropian says he wants to make free-to-play titles that have “intricately advanced layers of narrative and gameplay.”
Seropian has had a long and illustrious history with core games, founding and Bungie in 1991 and serving as CEO. He had a hand in shipping titles from both the Marathon and Halo series, and later helped with talks that landed Bungie in Microsoft’s pocket back in 2000.
After leaving Bungie, Seropian went on to Wideload Games, before it was bought by Disney Interactive Studios. During his stint with Disney, Seropian was able to turn the company’s torrid gaming business focus from console development to social gaming. Then he left earlier this month, and took on the role of CEO at Industrial Toys.
Seropian has CTO Brent Pease, who also is a former Bungie man, and by president Tim Harris, who previously was the head of Seven Lights. Seven Lights brought us online strategy game The Continuum.
“We’re big fans of mobile gaming, but we think there aren’t enough great mobile games for core gamers and we want to try and change that,” reads a statement posted on Industrial Toys’ Facebook page. “We’ll be mobile to the core, with games that let you have an immersive session at home that blows your mind apart as well as a 30-second experience that still moves you forward while you’re waiting for the bus.
“We’re going deep on story and community and all that crunchy goodness that we like to geek out on.”
For more information on the studio, check out their Facebook page.