EA: Relying on Existing Brands Alone is “a Costly Mistake”
Sequelitis, prequels, continuations, DLCs, add-ons… Once we immerse ourselves in a world we love, we’re loathe to let go. We always want more of the same characters and same gameplay: more Shepard, more Dante, more Link, more Clarke, more Chief. However, all good things come to an end, and we have got to learn to let go.
EA’s Patrick Soderlund, head of the EA Games label, agrees, saying that it would be a huge mistake for publishers to rely on existing brands. Things will get stale eventually, and perhaps Nintendo was right when Fils-Aime said gamers are insatiable, but we’re going to want more.
“As game makers, we have to continuously work and launch new intellectual properties into the market,” said Soderlund in an interview with USA Today. “If we think we can live off of our existing brands and that only, I think it will not only be costly, but a short-lived mistake.
“I still think there’s a lot of creative juice in brands like Battlefield and Need for Speed and a bunch of our franchises, but I also do think there’s a lot of room for new intellectual properties. We are investing in that today, and you will see new IPs from EA and the Games label in the future.”