Telltale Games Doesn’t Like $0.99 Price Tag on App Store Games

Telltale Games doesn’t like the idea of a $0.99 app ceiling for incoming games on mobile iOS systems. That much is evident, as the first episode of The Walking Dead was put up for a $4.99 price tag. Senior Vice President of Publishing, Steve Allison, thinks that this is exactly the right price for the game, saying that it’s a quality piece that requires a little more digging of the pockets.

“We knew The Walking Dead was shaping up to be a great touch screen experience and as our first universal iOS title that would also be available on console, $4.99 an episode is consistent with our past successful experiences on the App Store and with the pricing on other platforms,” said Allison in an interview with Pocket Gamer. “The idea of a 99-cent gamer on iOS is more myth than fact, it’s the quality and depth of each product that will drive the right price for consumers. We’ve had a great initial launch as a top 10 title with no signs of slowing down and great feedback on the game from people who have bought the game for their iOS devices.

“This is the right price for our game and it has not impeded our ability to get people interested in buying it.”

Via [A] List Daily.