Lightning Farron is the new model for Louis Vuitton’s spring-summer “Series 4,” fashion line!
Louis Vuitton and Lightning have collaborated to form a perfect showcase for their new lineup, with Final Fantasy XIII’s heroine being the perfect model to explore the themes in the new collection. This clothing line invokes the shared values between Louis Vuitton and Final Fantasy; the desire to keep things traditional whilst constantly seeking new and revolutionary ideas in order to deliver products of world class quality, where they aim to bring new values and experiences to the world.
As the model for “Series 4,” Lightning will be appearing on various magazine adverts, starting in the January 2016 issue, as well as the campaign’s promo videos. Nicolas Ghesquière, Louis Vuttion’s Artistic Director of Women’s Collections has said that “It’s clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression.”
Lightning’s character designer, Tetsuya Nomura, also added that “The stunning new look of Lightning including her poses and character in action was fully produced by Louis Vuitton. Additionally, thanks to the Visual Works team, they were able to produce brilliant work under a tight schedule. This collaboration is not just a promotion of a game, and it is a great honor that the character herself received an offer from a world famous brand. As a result of this collaboration, this has infused new breath into the character, Lightning.”
So keep an eye out during the upcoming year, and take the opportunity to dress like the Saviour herself this 2016!