With the imminent release of Guitar Hero Live in about 2 weeks, Activision and FreeStyleGames invite you to go behind the scenes with James Franco and Lenny Kravitz during the filming of last week’s “Win the Crowd” live-action trailer which can be seen here.

Watch the newest video as the two superstars discuss their experience, their love of the franchise and what it means exactly to “Kravitz it up.”

Guitar Hero Live will release on the 23rd of October on iOS devices, PS3, PS4, Wii U, Xbox 360 and Xbox One.