Activision Blizzard Media Networks, a division of Activision Blizzard have announced the launch of new content, broadcasting experiences and distribution partnerships for it’s MLG streaming platform during the IAB Digital Content NewFronts 2016.
Steve Bornstein, Chairman of Activision Blizzard Media Networks and Former CEO of ESPN took the stage to introduce the network’s host, veteran broadcaster and retired professional gamer Chris Puckett. As host of MLG.tv’s daily ESR broadcast, Puckett will be producing up-to-the-minute premium highlights, interviews and news segments for a new generation of sports fan.
“We’re building a network dedicated to the thrill of competition and the passion of the fans,” said Steve Bornstein, Chairman Activision Blizzard Media Networks, “MLG.tv will play a defining role in realizing the full potential of this audience by creating meaningful, memorable and shareable content.”
ABMN will launch this content and more during the MLG Anaheim Open, a two-day Call of Duty®: Black Ops III tournament set to kick off on June 10, 2016. The MLG Anaheim Open will also be the inaugural event as part of a deeper collaboration with Facebook. The collaboration will allow MLG.tv to broadcast live competitions and deliver ESR content to the 1.6 billion people on Facebook.