Blizzard Entertainment announced an interesting promotion that giving moviegoers a chance to continue the journey they began in Legendary Pictures’ Warcraft movie.

In celebration of the film’s upcoming theatrical release, anyone who buys a ticket to see the Warcraft movie from participating partners across Europe will receive a free digital copy of World of Warcraft.


“A whole new audience will experience the war between the Alliance and the Horde when the Warcraft movie hits theaters,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re excited to give moviegoers a chance to participate in that conflict firsthand and explore Azeroth for themselves after seeing it on the big screen.”

Additionally, World of Warcraft players can celebrate the movie’s release by customizing their in-game weapons with four movie-inspired looks, including the ornate sword and shield carried by soldiers of the Alliance, a massive and menacing Horde axe, and the staff of the fel-twisted orc warlock Gul’dan.

Players who log in to the game between May 25 and August 1 will automatically receive this free set of cosmetic gear to permanently add to their collection.