Square Enix celebrated the launch of The Zodiac Age in the most Square Enix way possible

Well Final Fantasy fans, Final Fantasy XII The Zodiac Age has released today, offering players the chance to return to Ivalice with better graphics and – apparently – a more rounded out game. If this is your first time playing the game then take a look at the trailer below!

Probably the greatest thing about The Zodiac Age was the campaign Square Enix headed up in the lead-up to the game’s release. Since last week, Square’s Twitch channel was livestreaming the Vauxhall City Farm’s rabbits, referring to them as the real-life Moogles of Final Fantasy.

It’s pretty cute and the whole campaign received a huge amount of coverage – showing everyone that PR stunts don’t have to be flashy or controversial to get attention – good work Square!