The Overwatch League and social video service Twitch announced a historic esports media-rights partnership, ensuring that every match of the worldâ€™s first major global city-based esports league will be readily available to fans across the globe. The first match of the Overwatch Leagueâ€™s inaugural season went live this Wednesday, January 10, on Twitch.
Fans of professional Overwatch have been eagerly anticipating a seamless Overwatch League viewing experience. This two-year deal, which encompasses the entirety of the leagueâ€™s first two seasons, makes that a reality. With the exception of China, Twitch will be the exclusive worldwide third-party digital provider for Overwatch League regular-season, playoffs, and championship matches, with streams in English, Korean, and French.
The Overwatch League and Twitch also are developing innovative rewards for fans, which will bestow the leagueâ€™s most steadfast viewers with Overwatch League in-game items. More details about exclusive content and additional rewards for the biggest fans, as well as CheeringÂ with Overwatch League Cheermotes, will be announced as they become available.
â€œOur fans love to engage with content on Twitch, and we wanted to drive significant viewership of the Overwatch League in its inaugural season and beyond,â€ said Armin Zerza, COO of Blizzard Entertainment. â€œThatâ€™s why this historic and ground-breaking partnership is perfectly suited for Activision Blizzard, for Twitch, andâ€”most importantlyâ€”for our growing global fanbase.â€
â€œThe Overwatch League is making a major impact on esports by reshaping the industry with city-based teams,â€ said Kevin Lin, COO of Twitch. â€œGiven Overwatchâ€™s consistent reign as a top-viewed game by our community, we look forward to offering their pioneering style of league play to a large and passionate fanbase that will be able to bond over not only their favourite plays but hometown pride.â€