“Get your game on.”
Stand Up To Cancer is launching its campaign, this year, with a rousing video (above) narrated by Geralt from The Witcher series and featuring characters from a whole host of games.
A national fundraising campaign by Cancer Research UK and Channel 4, Stand Up To Cancer was first launched in 2012 and has raised more than Â£38 million for research into cancer treatment and tests. The annual campaign has been backed by a number of celebrities over the years, including Tom Hardy, Gillian Anderson, Sophie Turner, and Noel Gallagher.
This year sees support from EA, Activision, and Sega, as characters come together to show their support. So how can you help?
There are a variety of ways you can get involved; from a quick donation to organising a sponsored stream of your favourite game. You can head over to the official website for more ideas, or jump straight in and sign up.