Late last week, a new partnership was announced between 2K, OneTeam Partners, and the National Football League Players Association so that 2K studios can develop multiple American football games that are set to launch starting in the calendar year 2021, during Take-Two Interactiveâ€™s fiscal year 2022.
This renewed partnership will allow 2K to use the names, numbers, images, and likenesses for over 2,000 current NFL players.
David Ismailer, President of 2K, said:
â€œWeâ€™re thrilled to be working with the NFLPA and OneTeam to bring the biggest and best stars in football to the games weâ€™re working on, […] We want to give fans experiences that are authentic, memorable and fun, and having a roster of real-life sports heroes through the Players Association and OneTeam is a huge part of delivering on that promise.â€
Steve Scebelo, Interim President of NFL Players Inc., the marketing and licensing arm the NFLPA, added:
â€œ2K has a proven track record of high-profile and successful business relationships with other sports leagues, professional athletes and their collective fans, […] The label makes some of the best sports video games in the world, and we look forward to working with 2K, our players and OneTeam on future projects.â€
Ahmad Nassar, CEO of OneTeam Partners, had this to say:
â€œSports video gaming is a massive growth category, and the partnership between the NFLPA and 2K presents an opportunity not only to excite current gamers but also reach untapped future audiences, […] Our role is to bring together strong collective rights that can be supported by the most innovative and creative businesses, benefiting all stakeholders. We are pleased to be a part of this important partnership.â€
2K’s NFL games will be non-simulation American football game experiences and are currently in the early stages of development. Specific game titles, developers and release dates will be announced at a later date.